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Operation Ayiti — Update

We will be moving all information regarding Tina’s efforts with the Haitian disaster relief to the website http://operationAyiti.org so as to differentiate those efforts from ours.

We regret that Brooks Pepperfire Foods cannot cease all function to operate in this effort, but instead we have freed/frozen Tina’s work schedule so that she can concentrate on finding all our friends and family and those of our friends in the Haitian Diaspora.

Our hearts grieve for the families and friends still unaccounted for.

You can find Tina on Twitter as @Pepperfire or @operationAyiti

We thank you for your understanding.

Brooks Pepperfire Foods Inc.

PRESS RELEASE
JANUARY 15, 2010

For Immediate Release
Contact:
Tina Brooks
(514) 393-3430
Brooks Pepperfire Foods Inc.

Operation Ayiti
Haitian Relief Effort

Rigaud, Quebec – January 15, 2010- International Twitter friends Create Haitian Relief Database to Help Family and Friends Find Survivors

@Pepperfire, @AlexBlom and @SallyWhite, Tweeters from all over the globe team up to create interernationally accessible database of surivivors of the Haitian Earthquake.

Operation Ayiti

Operation Ayiti A new Hand reaching out. Following the recent Earthquake disaster in Haiti, A Group of twitter friends have created a website database solely to collect the names of survivors of the earthquake. The website launched at 3:00 Thursday January 15, and the group expects to have the French and Creole translations available before close of business Friday afternoon. Allowing Haitians everywhere the ability to upload the names of their loved ones.

With the permission of the Canadian Red Cross, Operation Ayiti is now up and running to gather data and allow others to update lists on survivors. http://operationayiti.org/ will serve as a collection engine for the survivors of the natural disaster and work is being done that will allow the list to be uploaded to International Foreign Affairs departments as well as the International Committee for the Red Cross familylinks database.

Orchestrator, Tina Brooks said “We are creating something here that can be used and mirrored for any future disaster or terrorist attack anywhere in the World.”

The group cites the importance of the database as its uniqueness in collecting the names of survivors, without regard to their nationality or whether or not the information is complete or retraceable. Their sole desire is to give the family and friends of victims of the disaster a place to go to find peace of mind. The database is necessary because the amount of information required to list a survivor in the ICRC is not what one has in hand when the survival report is received via cell phone text message, twitter report, or other word of mouth. Whereas the Foreign Affairs departments require less detailed information to list a missing person, a full name with or without birthdate will suffice, they only collect the information of those who carry their respective passports.

Over the next few days, the website will boast an increasing number of names of survivors and viral social media tools are being used to ask people to post the names of their relatives including Facebook and Twitter.

Operation Ayiti is not collecting donations but will include a resource to allow people to choose from the options available to them to make donations and find other means of participating in the relief efforts.

# # #
For more information contact:

Tina Brooks, VP Marketing
Brooks Pepperfire Foods Inc.
Rigaud, Quebec, Canada
tbrooks@peppermaster.com
http://www.peppermaster.com
Tel/Fax: 1 (514) 393-3430

Sally White or Michael White
The Old Bank House
Main Street, Kyle of Lochalsh
Ross-shire IV40 8AB
Scotland UK
sallywhite435@hotmail.com
http://www.go-bedandbreakfast.co.uk/THEOLDBANKHOUSE/
Tel 01599 534283

Alex Blom
Digital Media Specialist
alex@alexblom.com
http://www.alexblom.com
Tel: 1 (289) 887-6792

Our Christmas Wish

Tonight begins the celebration of the birth of a very powerful magician who gave two great gifts to the world, they are PEACE and LOVE.

As our Christian friends celebrate the birth of their saviour and the rest of us just jerk a turkey, we at Brooks Pepperfire Foods wish you peace and love.

Have a very happy festive season.

Be blessed.

PS: Our shop will be closed from now until January 4th.

Update September 14, 2009

We’d like to take this first moment to thank every one of our Sexy Salsa supporters. Without you, we wonder if we would still be in a position to provide you with Peppermaster products, nevermind Sexy Salsa. Because of your help, we are still going, stronger than ever and anticipate being in business for many more years to come.

Since we last published an update, we are still in imminent need of expansion, without the majority of the funds we need to do so, but have been continuing business as usual and are awaiting approval (or dismissal) of our project application from the Minister of Economic Development.

The good news is that should the Minister turn us down, the Sexy Salsa project has secured us the potential investors we would need.

Again, we thank everyone for their support! We are expecting to bring good news any day now.

So, stay tuned!

The project has been gliding along at a snapping pace and things are really moving along.

We began delivering the pre-ordered salsas and find ourselves at a standstill as Murphy’s Law kicked into affect this week blowing the transmission on our van. We are working on both temporary and long-term solutions but anticipate resolving this within the week.

If you have not been contacted by telephone or email and are expecting a case of Sexy Salsa, it is because your case will be shipped and all shipped cases are currently scheduled to go out early this coming week.

I should note that until we are in our new kitchen, we are unable to make the salsa any way other than in small-batch quantities. This means that our purchasing is done at the higher prices commensurate with small quantities. You can individually purchase each of the Sexy Salsa flavours in either Medium heat level or in Peppermaster Hot, for the price of $15. We ask that you continue to consider this premium the support that we continue to require for our move into the new kitchen, but for those willing to commit to a full case of salsa, we will drop the price to $8 per jar, ie, $96 per case. We anticipate active wholesaling of the Sexy Salsa at the lower price as soon as possible. In the meantime, we’ve begun negotiations for the new kitchen which we anticipate moving into before the end of August.

On Monday of this week, we completed the paperwork required for Canada Economic Development and are hoping to have a positive response as to our eligibility for the project by the end of August. You can help us speed things up by continuing to share the Sexy Salsa #Salsa4Change project with your friends and family.

Thanks to all of our friends and supporters, without you, the advancements that have been made so far, would have been ultimately impossible.

Please be warned that our shop will be closed from July 23 through July 28 for our summer market show, the Nova Scotia Designer Craft Council show in Halifax. If you are planning on making a pickup during this time, it can be arranged ahead of time.

They’re here!

Good news abounds. If you were one of our pre-orders for pickup of the mild version of Sexy Salsa, they are ready for pickup. We will have the Peppermaster Hot Sexy Salsa ready within the next two days.

All deliveries will begin on Monday, July 6th. We will contact you via email or telephone to arrange your delivery!

If you’ve been hesitating ordering, now’s the time!

Please take note that our shop in Rigaud will not be open on Sunday July 5th, because we will be at the new Marche Duluth on the Plateau. You can arrange to pick up your Sexy Salsa there, if you are so inclined, by calling us at (514) 393-3430.

If you’re a retailer and you’d like to offer Sexy Salsa to your customers, you can download the wholesale information from the Sexy Salsa website. Coming Soon!

Thanks to everyone for all your support.

Sexy Salsa Update June 30th 2009

Good news, we have taken delivery of the jars for the first batches of Sexy Salsa!

Receiving the jars was an exercise in, well, exercise. They arrived late Thursday afternoon in a 53 foot long truck. We typically request short trucks so that the driver can manoeuver the back end of their truck down our driveway to our loading bay, at the back of the shop, but wonder of wonders, on this day, the driver felt game and didn’t he successfully back his truck into our drive.

Once there, he unloaded the much anticipated pallet of glass.

There was really only one problem. The pallet stood nine feet tall and our kitchen entry doors, which indeed open wide enough to access a standard pallet, are only 7 feet high. We had to stow the glass as it was until the next morning. We unloaded the glass, jar by jar into the kitchen. Fortunately, this was completed and now the kitchen is in full production.

Greg, is working feverishly in the kitchen to get the salsas into the jars and if you were to stop into the shop today, you would be greeted with the rich aroma of fresh cilantro! There are several batches of salsa to be made and then, we can begin making our deliveries.

Please watch this space and as soon as the first cases are ready to be picked up, we will post here. All orders, regardless of whether they are deliveries or pick ups, will be notified as soon as the product is ready.

Thanks again to everyone for their support.

Brooks Pepperfire Foods Inc., one of Canada’s top-ten food innovators of 2008, plans for expansion were threatened by the surprise closure of CIDEM-Techno, a Montreal-based business incubator. In an attempt to recover from the interruption in its business plan, Greg and Tina Brooks developed a creative strategy to recover the lost time, money and resources.

#Salsa4Change, the Sexy Salsa project is asking Quebecers to create jobs by supporting a local company that is socially mindful, supporting local farmers and businesses and playing an important role in the International Fair Trade certification of chilli peppers.

What began as a measured plan to expand their business, has become a project that will lead to the immediate creation of as many jobs as Quebecers can help them to create.

By pre-purchasing cases of Sexy Salsa, Quebecers can participate in the domestication of an $11,000,000 import market wherein none of the players are from Quebec. The products target Quebec ingredients first, searching globally for the best quality with the highest social implications when unavailable locally. Thus employment is played out to Quebec farmers and other local, skilled, unskilled and professional labour. It doesn’t hurt that these products are of exceptional quality and taste great.

It is the intent of the company to sell 1000 cases of the Salsa in order to create 30 jobs.

The couple are working with Canada Economic Development to make the project a reality and have called upon the public using a combination of personal requests, press releases and an active Social Media twitter and Facebook campaign. The couple is planning an extravaganza for the launch, to be announced soon.

CJAD AM 800, a local radio-station has been tracking the project and the couple announces their progress regularly on this blog, Facebook and Twitter.

http://www.montrealgazette.com/business/Doing+salsa+tango/1668099/story.html — This article was published on the front page of the Montreal Gazette Business Section on Saturday, June 8 2009.

http://www.peppermaster.com/sexysalsa/sstcustomerform.pdf — Click on this link to download an order form.

http://www.peppermaster.com/sexysalsa/sstwholesaleform.pdf — Click here to link to download the wholesale order form.

Local shoppers can use coupon code #Salsa4Change to cancel out shipping charges if they want to http://www.peppermaster.com/index.php?main_page=product_info&products_id=188 order online from the Peppermaster website.

Anticipated Delivery Date of jars: June 23rd.

Anticipated Beginning Ship Date: June 29th.

Sexy Salsa Tango – #Salsa4Change Update

Well, we’re breathing a little easier these days even if we don’t know what actually happened to CIDEM-Techno. It doesn’t seem to matter either. Thanks so much to everyone who is helping us to move this project forward. We are expecting success to come of it and ask that you keep sharing the project with your friends, we really do need all the help we can get on this project.

Our current count for cases pre-sold: 104

We want to send a shoutout to Andrew Carter of CJAD AM 800 here in Montreal for having Greg on his show this week!

Everyone keeps asking what we need in order to make this project a reality. Ultimately, if we can pre-sell another 30 cases, we can begin the move and the hiring! The longer it takes to sell the cases of salsa, the longer it will take to implement the project.

Together we can make the 30 jobs a reality.

Sexy Salsa Tango – #Salsa4Change

  • Amazing public response!
  • Government Agencies offering Assistance!
  • Helping Hands make a difference!
  • Over the weekend we pre-sold 72 cases of Sexy Salsa.

    Click here to purchase your sexy salsa, now!

    Please note that if you are within 50 kilometers of Rigaud, Quebec, or plan on picking up your order, use the coupon code #Salsa4Change to remove your shipping costs.

    We were so moved by the support pouring in that we had the idea to paint the wall in the entryway of the new kitchen with the Sexy Salsa logo, underneath which we will be stencilling the names of everyone who is supporting us.

    We’d love to share with you some of the experiences we have had with people offering to help. The wonderful caring and sharing of people is not lost on us.

    Tina spoke today with a woman who called to order a case of salsa. Her brother turned out to have been childhood friends with Tina’s Brother-in-Law’s brother.

    Greg received an email from a gentleman in Guinea who had read the Gazette article online and wanted to help.

    One fellow came into the shop, unable to eat the chilli peppers, but, who, just wanted to help, so he bought a jar of the salsa we have in the shop.

    By far the most interesting phone call we received was from a very friendly fellow from Huntingdon, who owns Grant’s Bakery. Richard and his daughter turn out to have been client’s of Cidem-Techno. Tina listened to his story on the phone and when she offered to help him recover from his victimization by CIDEM-Techno, he told her that he was simply calling to purchase a couple of cases of Salsa to help out. It turns out that Greg may have the expertise to help Richard’s daughter bring her project to fruition.

    I will mention that we have also received several job enquiries. Which brings me to the possibilities, should we turn out to be eligible. It was originally our intent to create 12 jobs, with the help of the CED, this number could swell to thirty, this summer, with your help. We will be creating as many jobs as we can afford, based on the number of cases we can pre-sell. (Note, these are 580 ml jars. (20 oz)). When we have start-dates and job descriptions, we will post them.

    We are indeed working with Canada Economic Development (the CED). We met with their Counsellor on Wednesday and were asked to provide the answers to many questions so that the CED could evaluate whether or not we are indeed eligible for the programs available. We also learned that the process will take at least 40 to 60 days. They have made it clear that they are going to work very actively with us to ensure that we apply for all possible funding and support for which we are eligible. So, now it’s just a matter of determining our eligibility.

    On the Provincial support front, through the CLD, we are now in contact with Investissement Quebec, who, we anticipate, will put us through the same “eligibility” procedure as the CED, but will help us to apply for any Provincial programs for which we are eligible. We have not yet secured an appointment with them, but we are in contact.

    In the meantime, we have received many offers of support and help from both new friends and old from all over the place. Having pre-sold enough cases of salsa to cover the costs of the first pallet of salsa, we are now working on covering the costs of beginning the move into the new kitchen. This can be accomplished as quickly as we can pre-sell cases of Salsa. We are now looking for wholesale commitments for the next four pallets. If you know your local grocery store manager, ask him to support the Sexy Salsa project. An introduction to the head purchasers for Loblaws, Metro, IGA, Sobey’s, Couche Tard, Premiere Moisson, or other chain store where you might purchase salsa, is our next goal. These introductions would help a great deal.

    If your company is holding a golf tournament or a company barbecue this summer, we would welcome the opportunity to provide the salsa for the event. So, please mention the project to your company’s social director or head of marketing.

    If you are holding a party, a wedding, a family reunion, a christening, etc. Salsa is an easy snack food to provide.

    People have been asking “What happens if you fail”. Well, we won’t fail. We believe that when life hands you lemons, it’s time to make margaritas.

    Enough people have introduced themselves to us who are in the position to fill the hole that would be left should the Governments decide, for whatever reason, that we are ineligible.

    As a result of these unexpected changes our plan has adapted and accelerated, both in scope and in size. We have been impressed by how many people acting in small ways can create great change.

    Thank you all.